Blue Ring Design's Marketing and Web Design Services

Building Brands thru Strategic Market Penetration and Optimization

The internet is transcending into a hybrid form of technology that is a mixture of media and diverse forms of content. Content delivery has changed drastically in the last two years and chances are the models will continue to become more varied as XML continues to penetrate the web and become even more a of driving force, as the semantic web comes to life. The theory of marketing your products and services with just a web site has never really in itself been a sound idea, but now that markets are saturated with competition it has become even less of a possibility. Most businesses in the past blindly jumped onto the web without a plan of attack or strategy to get brand recognition, traffic, or sales and because of this many companies quickly found themselves with a web division, who were technically savvy but not market savvy. On the web you must be both, marketing on the web is a mixture of art and science, your web site must entertain, educate and also be technically ahead of the curve.

 

Branding the Internet
Some people design web sites and some people market web sites, but remarkably their are few companies that combines design with the science and psychology of brand heavy marketing. In order to dominate a market on the internet a company has to develop high brand awareness, such as Google, Yahoo, Ebay and Pay Pal. These companies have made a concerted effort to build brands on the internet and these strategies have definitely payed high dividends. Shouldn't your company model themselves after strategies that have worked? What good is web site that sits cyberspace with no real purpose? Why do large companies build web networks instead of  web sites? Shouldn't your offline marketing strategies work in concert with your online strategies? 

Are you really being serious about your business?
Generally the difference between a small business and a large business is the attitude, putting the business first and giving yourself every chance to succeed. It is all about attitude, and your business should reflect an aggressive attitude in all it’s marketing campaigns.  

Your competitors are not going to give you anything, you have to take it.
Your campaign's need to reflect an assumptive approach of success and a brand that reaches beyond the internet and into other media outlets. Taking the time to build a brand that means something means you are being serious about you business and is the sign of a company that plans to be around.

Products have a short life-span, but a brand can last a lifetime.

*Blue Ring Design works with partners Ethyrial and Hired Guns Advertising to achieve the best placement and exposure possible.